2019 ✷ UX/UI
Cursoy
Importante: Participé en este proyecto trabajando en Laboratoria con el rol de User Experience Designer y por acuerdos de confidencialidad no puedo publicar en detalle el detalle del proceso.
Consultant: Laboratoria / Client: Cursoy
About the client: Company dedicated to the creation and sale of education and training, has a sales page with two online courses (mastering public speaking and work wellness).
Need: They currently have a website that they want to leverage to generate monthly sales and grow in the world of education. User profiles:
Profile Entrepreneurial person / higher education student / working professionals who want new employment, new income, job mobility.
Legal Person Profile: Organizations and Companies looking for specific training / training / professional learning management solutions among other synchronous and asynchronous solutions.
Impact: Need to generate sales, both B2B - and study the potential for B2C sales - through the website.
Proposal: Create a Discovery process to understand their needs, have differences co-creative sessions to prioritize the needs and develop a strategy plan for the platform.
Design tools and methodologies: Figma. Design Thinking.
